MBA In Fashion Management

A good programme in fashion design and management ensures that students are kept aware of changing demands and opportunities within the fashion industry about latest technologies, techniques and trends. The idea is to develop strategic and innovative approaches to marketing and management in order to translate socio-economical and demographic trends into likely customer needs.

Talking specifically about fashion management, a programme in the subject equips you to market art and creativity in export markets as well as the domestic markets. The programme basically has its focus on fashion merchandising and management, visual presentation, store management, and marketing strategies. Students study modules like - consumer behavior, trend analysis, fashion forecasting, market research methodologies, fashion promotion or PR, branding and brand management, creative presentation programmes, fashion psychographics and visual merchandising techniques. The programme in fashion management offers you specializations in areas like retailing, merchandising, fashion buying, marketing, branding and trend forecasting.


Duration : 2 Years (4 Semesters)
Eligibility : Graduation in any stream or equivalent



  • Basic Product and Manufacturing related knowledge: Design, Faric, Patterns etc.
  • Principals of Fashion Marketing, Merchandising and Management
  • Economic Analysis and Statistics
  • Information Technology
  • Minor Research Project


  • Marketing Research and Consumer Behaviour
  • Global Textile and Apparal Product Market Characteristics
  • Retail Management and Advanced Export Merchandising
  • Quantative Techniques and Operations Research
  • Management Accounting


  • Marketing Strategies and Brand Management
  • International Marketing
  • Fashion Forcasting and Product Development
  • Financial Management and Intenational Finance
  • Human Resource Management
  • Supply Chain Management and E.Business
  • Customer Relationship Management
  • Visual Merchandising
  • Intellectual Property Right


  • Project